Experience

Founder | Writing, Editing, & Strategy

Susan M.K. Howard LLC (January 2021–Present)

• Create clear, plain-language content for B2G and B2B clients, including webpages, social posts, video scripts, case studies, articles, and guides on topics such as cybersecurity, grant management, debt financing, career development, workplace culture, and more.

• Research and write thought leadership articles, blog posts, and digital guides on education, workforce development, and employee experience.

• Edit and refine content for clarity, consistency, and impact, including an academic journal and strategic materials for B2B technology clients.

• Conduct in-depth research and interviews with subject matter experts to ensure content is accurate, accessible, and actionable for end users.

• Develop content strategies that support audience needs and business objectives across blogs, emails, social media, and digital ads.

• Optimize content for search visibility and user engagement, incorporating SEO best practices.

• Manage multiple projects simultaneously, from initial concept through final delivery, while ensuring consistency with brand messaging and accessibility standards.

Assistant Director of Communications for Alumni Relations 

Grand Valley State University (June 2016–January 2021)

• Spearheaded strategic content initiatives contributing to a successful $132 million campaign from more than 35,000 donors, leveraging storytelling and brand-aligned messaging across multiple channels.

• Managed editorial calendars and coordinated content distribution across newsletters, social media, and web channels, increasing alumni engagement.

• Directed and edited copy for high-visibility projects and collaborated with internal stakeholders to ensure brand consistency and impact.

• Managed and mentored a team of student workers.

Advertising and Communications Coordinator for Institutional Marketing

Grand Valley State University (January 2011–June 2016)

• Created content for a wide range of university communications, from admissions brochures to academic program pages, ensuring consistent and inclusive messaging.

• Conducted research to understand audience needs and iteratively improved messaging based on user feedback.

• Reviewed and edited content for clarity and adherence to accessibility guidelines, reinforcing the university’s commitment to equitable communication.

Education

Master of Arts in English Literature

• Grand Valley State University

• Grade Point Average: 3.9

• Graduated 2015

Bachelor of Arts in Professional Writing

• Grand Valley State University

• Grade Point Average: 3.8

• Graduated 2010