Writing, Editing, & Content Strategy for Education & Workforce Development

A keyboard, pens, glasses, and notebooks laid out on a white surface

I help organizations tell their stories so people can learn, problem-solve, and build fulfilling careers.

Who I Work With

  • I partner with B2B tech companies that develop HR, workforce, and productivity solutions.

    Whether it’s AI-powered hiring tools, employee experience platforms, or workforce management software, I create content that communicates value, builds trust, and drives engagement.

  • I work with universities, EdTech companies, and education-focused nonprofits to help them tell compelling stories about their programs, research, and impact.

    From student success stories to faculty thought leadership, I craft content that connects with learners, educators, and decision-makers.

  • I collaborate with executives, researchers, and innovators in education and workforce development to create thought leadership content that builds authority and sparks meaningful conversations.

    Whether it's white papers, articles, or keynote messaging, I help experts share their insights effectively.

How I Help

  • Build a clear, compelling narrative that resonates with your audience, showcasing the impact of your services and solutions.

  • Create strategic content that speaks directly to decision-makers, employees, and learners — fostering meaningful connections and driving action.

  • Highlight how your products and services improve workplace efficiency, support employee development, and enhance learning outcomes.

  • Rely on a trusted partner for high-quality, industry-relevant content and strategy that aligns with your goals and amplifies your mission.

Services

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Services *

  • Compelling writing turns complex ideas into clear, actionable content.

    From thought leadership to digital ad campaigns, I craft messages that engage your audience and drive meaningful outcomes.

  • Strong content deserves a polished finish.

    I refine everything from academic journals to internal communications, ensuring clarity, consistency, and impact.

  • Effective content starts with a strategy.

    I develop content plans, messaging frameworks, and editorial calendars that align with your business objectives, ensuring your voice connects with decision-makers, employees, and learners alike.

Client Feedback

  • "Susan is a killer writer and crushes everything she touches!"

    Brandon, Founder | Global B2B Tech Communications Agency

  • "I cannot emphasize enough how valuable an asset and absolute joy she has been to our team and our clients."

    Jordan, Director of Content | Global B2B Tech Communications Agency

  • "She has a keen eye for detail and is incredibly attentive to both the client’s needs and the nuances of each project."

    Dylann | Global B2B Tech Communications Agency

  • "If you are in need of a detail-oriented creative writer who is a big picture thinker, then hiring Susan Howard is your solution."

    Chris, Director of Alumni Relations | Public University

  • "Susan is a terrific writer and editor."

    Michele, Editorial Director | Public University

  • "She’s an amazing collaborator, content writer, and an overall extension of our marketing team."

    Maria, Director Marketing Communications | Global Consulting & Training Company

Let’s Connect

contact@susanmkhowad.com

Fully remote from Grand Rapids, MI, USA.
Operate on Eastern Standard Time.