Strategic Storytelling for Mission-Driven Brands

Clarify Your Message • Build Authority • Drive Measurable Results

A keyboard, pens, glasses, and notebooks laid out on a white surface

Storytelling + strategy = Content that moves people and metrics.

Who I Work With

You’re a mission-driven organization, often in the B2B or B2G space, and your content needs to do more than just exist. It should build authority, inspire action, and drive meaningful results.

  • I support organizations advancing learning, career mobility, and equitable access, including platforms, institutions, nonprofits, and workforce partners.

    Together, we create content that resonates with learners, educators, employers, and decision-makers.

  • I collaborate with organizations helping governments work smarter and serve better, from civic tech firms to public-serving consultancies and research centers.

    I deliver content that builds trust, clarifies complex solutions, and drives adoption.

  • I work with foundations, nonprofits, and the platforms that support them, helping connect donors and changemakers through storytelling that showcases impact and builds lasting relationships.

  • I partner with mission-driven companies and initiatives focused on climate, clean tech, and sustainability, crafting content that drives awareness, supports adoption, and inspires collective action.

How I Help

Whether you need a partner to lead content strategy, execute high-impact writing, or polish your existing assets, I bring a thoughtful blend of insight, structure, and voice.

  • I shape messaging that reflects your expertise and aligns with your business goals, creating consistency across channels.

  • I bridge the gap between vision and execution, combining narrative craft with content systems that scale.

  • I create content that speaks directly to decision-makers and influencers, prompting trust and action.

  • My work isn’t just “nice to have.” It supports lead generation, brand awareness, and audience engagement.

  • I collaborate as a thoughtful extension of your team — strategic when you need ideas, steady when you need execution.

What You Get When We Work Together

When we work together, you gain a strategic content partner who helps you turn ideas into outcomes.

  • Build a trusted presence in your space with content that supports lead generation, conversion, and long-term brand equity.

  • Stay visible in search and discoverable in AI tools with structured, high-quality content designed to perform now and in the future.

  • Every piece is tied to your goals,  whether the content is thought leadership, lead nurture, product awareness, or stakeholder trust.

  • I translate complex solutions into clear, compelling narratives that speak directly to the people you need to reach, from decision-makers to funders.

  • You get a reliable, senior-level partner who brings clarity, calm, and consistency, keeping content moving without adding to your team’s bandwidth strain.

  • I use generative AI to scale efficiently, but strategy, voice, and nuance still come from experience, not prompts alone.

Client Feedback

  • "Susan is a killer writer and crushes everything she touches!"

    Brandon, Founder | Global B2B Tech Communications Agency

  • "I cannot emphasize enough how valuable an asset and absolute joy she has been to our team and our clients."

    Jordan, Director of Content | Global B2B Tech Communications Agency

  • "She has a keen eye for detail and is incredibly attentive to both the client’s needs and the nuances of each project."

    Dylann | Global B2B Tech Communications Agency

  • "If you are in need of a detail-oriented creative writer who is a big picture thinker, then hiring Susan Howard is your solution."

    Chris, Director of Alumni Relations | Public University

  • "Susan is a terrific writer and editor."

    Michele, Editorial Director | Public University

  • "She’s an amazing collaborator, content writer, and an overall extension of our marketing team."

    Maria, Director Marketing Communications | Global Consulting & Training Company

Let’s Connect

contact@susanmkhoward.com

Fully remote from Grand Rapids, MI, USA.
Operate on Eastern Standard Time.