Writing & Content Strategy

Where business strategy meets storytelling craft

A keyboard, pens, glasses, and notebooks laid out on a white surface

Your story shapes how the world sees you.

The right words have the power to build trust, inspire action, and position you as a leader.

Your Challenges

Even with strong offerings, the right message can slip out of reach. These are the patterns I see most often when brands struggle to connect.

  • Audiences aren’t seeing themselves in your story — and they’re tuning out.

  • Automated words without depth fail to spark connection or inspire confidence.

  • Prospects hesitate, and your team struggles to tell the story that moves them to act.

My Strategy

I start with your audience — their needs, fears, and aspirations. Next, I shape messaging that resonates and motivates action.

  • A clear, audience-centered story that positions you as an industry leader.

  • Research to uncover the messages and language that connect with the people you want to reach.

  • Narratives designed to cut through noise and make your brand unforgettable.

  • Messaging frameworks and tools that guide prospects from interest to decision.

Our Results

When your story is sharpened, these are the results that follow.

  • Messaging that positions your brand as the trusted voice in your space.

  • Strategic content that moves ideal clients to action and shortens cycles.

  • Stories that earn loyalty and sustain meaningful relationships.

Client Feedback

  • "I cannot emphasize enough how valuable an asset and absolute joy she has been to our team and our clients."

    Jordan, Director of Content | Global B2B Tech Communications Agency

  • "She has a keen eye for detail and is incredibly attentive to both the client’s needs and the nuances of each project."

    Dylann | Global B2B Tech Communications Agency

  • "If you are in need of a detail-oriented creative writer who is a big picture thinker, then hiring Susan Howard is your solution."

    Chris, Director of Alumni Relations | Public University

  • "She’s an amazing collaborator, content writer, and an overall extension of our marketing team."

    Maria, Director Marketing Communications | Global Consulting & Training Company

Let’s Connect

Ready to sharpen your story?

contact@susanmkhoward.com